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BRT Helsinki on May 17 – What should every project manager know about personal data ?

May 17 @ 08:00 - 10:00


Personal data has increasingly significant social, economic, and practical value. Whole industries such as energy, health, well­being or finance, are already being disrupted by this trend. Many of us deal with personal data in our daily work. We work with the new technologies and in the field of emerging data economy.  The arrival of GDPR provided the EU framework for the personal data protection, but GDPR is often seen as a boundary and a threat to the business development.

Do you know what you can’t do with the personal data and what are the business opportunities out there when it comes to data sharing and processing?

There is need to combine industry need to data with digital human rights.

Organisations need to have practical means for implementing data protection and privacy in the course of big data analytics and brings individuals transparency as to how their data are being collected and processed. Without addressing the human perspective, many of the potential innovative uses of big data might become impossible if individuals perceive them as invasive, shadowy, and unacceptable.

Concept of MyData – a human centred approach in personal data management combining industry need and digital human rights – is getting more attention in Finland and in Europe.

What benefits bring the MyData for companies?

  • consumer trust strengthening
  • improved services
  • enables new innovations through data portability (open business environment),
  • optimised services through insight and transparency into consumer behaviour
  • tools for complying with data protection legislation
  • lower transaction costs for data acquisition.

Karolina Mackiewicz (MA International Relations, MA Futures Studies) works as the Project Manager for MyData 2019 Conference at MyData Global – an international non-profit, which advocates for equal data sharing, based in Helsinki. Previously, Karolina has worked for 10 years for WHO Healthy Cities network as a development manager and project coordinator for international health & wellbeing projects.  



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May 17
08:00 - 10:00


PMI Finland


Nordea Campus, Vallila, Aleksis Kiven Katu 7
HELSINKI, 00500 Finland
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